Another new year, one simple resolution

Happy New Year, fellow Scotland lovers! I don’t know about you, but after the crescendo of Hogmanay I often feel that the first of January is a little bittersweet — for me, it’s tinged with sadness that Christmas is over (I get major nostalgia for my childhood during the festive period) but it’s also good to know that — even if it’s just a human … Continue reading Another new year, one simple resolution

How to work with Scottish travel bloggers

Recently my fellow Scotlander Nicola was asked to speak at a Chartered Institute of Public Relations event in Edinburgh… And she asked Patricia and I to be her sidekicks for the night. The CIPR Scotland talk was titled ‘Social in the City’, and its main aim was to give Scottish PR professionals more information about how to work with bloggers and Instagrammers. We were joined by local Instagram … Continue reading How to work with Scottish travel bloggers

What to expect at a Scottish Instameet

Whether you’re an Instameet regular or you’re simply confused about the whole concept, nae stress. I’ve put together a handy, tongue-in-cheek guide to the strange moments that can occur when social media becomes reality. I may be a gramming obsessive, but that doesn’t mean I can’t poke fun at the weird online world we live in. Happy snapping! Grammers exchanging gram handles This is the first thing you’ll … Continue reading What to expect at a Scottish Instameet

Five favourites: Scottish Instagrammers

I confess: I’m an Instagram addict. When I got my first smartphone years ago, I was hooked: always on the lookout for that elusive square, finding the beauty in scenes I’d previously ignored, downloading editing software like there was no tomorrow. Things have changed massively since I joined back in 2014, with digital influencers appearing on the scene and the word instafamous coined for those making … Continue reading Five favourites: Scottish Instagrammers